How We Invest
Better Ventures seeks outsized returns by backing founders on a mission to solve the world’s biggest problems. We back passionate entrepreneurs leveraging the tools and methodologies of the modern technology startup to address some of society's biggest challenges, from narrowing the opportunity gap to improving health outcomes to accelerating the transition to a sustainable economy. Given the magnitude of these problems and the enormous market opportunities they represent, we seek to back founders with the intellectual capacity and drive to build truly world-changing companies.
We invest at the early stage, in smart and resilient teams building disruptive technologies across the following three themes:
Future of work
Access to affordable care
Aging & senior care
Shifting to clean energy
Closed loop systems
Our core investment philosophy is that mission-driven startups outperform
Wes enjoys rolling up his sleeves to help mission-driven entrepreneurs realize their vision for building high-growth world-changing companies. Wes has 15 years of venture capital and financial advisory experience with Good Capital’s Social Enterprise Expansion Fund, William Blair, and Ernst & Young's Mergers & Acquisitions group. He earned an MBA from the Haas School of Business at UC Berkeley and a BBA from the University of Michigan. Wes has volunteered with organizations around the globe, which has fueled his passion for applying his business skills to build a better world. He lives in Oakland, CA with his wife and two young kids and enjoys road cycling in the East Bay hills and Sunday trips to the farmers market.
Rick thrives on helping startups succeed. He can often be found at the whiteboard working through business models, organization building, customer engagement metrics or product road maps. He has over a decade of technology and entrepreneurship experience at The Modem Shop (which he founded) and Kleiner Perkins-backed WineShopper.com (acquired by Wine.com) and corporate venture capital experience with Oracle and Sun Microsystems. He holds a BA from Trinity College and an MBA from the Amos Tuck School at Dartmouth College. Rick believes passionately that technology should be used to address the world's most important problems. He lives in Oakland, CA with his wife and two kids, is an avid cyclist and a craft beer enthusiast.
Shrina is a mechanical engineer by training, and loves building the entrepreneurial tech community the same way she builds machines: with a robust foundation and strong purpose. Shrina started her engineering career at NASA and the Southern California Gas Company, and has four years of international experience supporting government projects and startups, from London to the Himalayas. She earned her M.S. from Sweden's Lund University, and her B.S. from her hometown's UC Riverside. Shrina is a fierce believer in the power of innovation to solve the world's most pressing problems, and enthusiastic about seeking out and supporting ideas to make them successful. She lives in San Francisco, CA with her brother and spends her free time dancing in the streets and playing her saxophone.