Better Ventures Backs K4Connect to Improve the Lives of Seniors

We are delighted to announce our seed investment in K4Connect, a technology integration company that makes life simpler and healthier for seniors. K4's software platform seamlessly integrates disparate smart devices into a single responsive system, which transforms senior living facilities into smart homes. This automation technology not only makes life better for seniors but also provides valuable and actionable data to caregivers to improve the quality of care. Better Ventures Fund II participated in K4's $1.9 million Series Seed round, which included Sierra Ventures, Lowe's Companies, and Stonehenge Growth Equity Partners. We are excited to be working with Sierra Ventures again, which led LeadGenius' Series A round last year. 

We couldn't be more impressed by K4's Founder and CEO, Scott Moody, who is a proven serial entrepreneur and passionate about using technology to make the world a better place. Scott's last company, AuthenTec, developed the fingerprint sensor technology that became the foundation for Apple's Touch ID used to unlock iPhones and iPads, and was acquired by Apple in 2012. Both Sierra Ventures and Stonehenge backed AuthenTec, which was a big win. Now Scott is back at it, applying complex technology to improve the lives of the 43 million seniors living in the US, a market that is expected to double in the next 15 years. All three of our team, market, and impact indicators are very strong on this deal, and we look forward to helping Scott make K4 a big success that improves the lives of millions.

If you'd like more information on K4Connect or Better Ventures, please don't hesitate to reach out. K4 is the fifth investment out of our second fund, and we are building excellent momentum as we head into our upcoming final close. Stay tuned for more news to come!

Wes & Rick